10 Key Strategies for Arabic Websites and Engagement

Profile picture for user Firas Ghunaim
Firas Ghunaim

When targeting Arabic-speaking audiences, your website must incorporate essential features to effectively engage this demographic and cultures. Understanding the unique preferences, cultures, and cultural nuances of people is crucial for success in this global audience market. By implementing these ten must-have features, you can enhance user experience, drive traffic, and increase conversions.

From right-to-left language support to culturally relevant imagery and content, catering to your audience's needs is paramount. Stay tuned as we delve into each feature to help you optimize your website for Arabic-speaking visitors.


Key Takeaways

  • Focus on Cultural Connection: Ensure your website design resonates with Arabic-speaking audiences by incorporating cultural elements and preferences.

  • Prioritize Mobile Optimization: Optimize your website for mobile devices to cater to the high mobile usage among Arabic-speaking users and get a global audience.

  • Implement Arabic Typesetting: Use proper Arabic typography and fonts to enhance readability and visual appeal for your target audience.

  • Utilize Localization Strategies: Tailor your content to specific regions and dialects within the Arabic-speaking world for better engagement.

  • Select Images Thoughtfully: Choose images that are culturally relevant and resonate with the values and norms of Arabic-speaking users.

  • Understand Your Audience: Conduct thorough research to understand the preferences, behaviors, and needs of your Arabic-speaking target audience.



How to Create High Quality Websites for Arabic Audiences: 10 Key Features

1. Right-to-Left (RTL) Layout


GAMI Saudi Arabia Drupal 10 Website Arabic

Source: GAMI Drupal 10 Website Case Study

Adopting an RTL layout is crucial for websites targeting Arabic-speaking audiences. This adjustment not only aligns with their natural reading flow but also signals respect for their linguistic heritage.

Practical Tip: In Drupal 10, leverage the theme's built-in RTL support by customizing the yourtheme.rtl.css for specific adjustments, ensuring your site’s design gracefully mirrors this reading direction. Learn how to set this up with our step-by-step guide.

To cater to Arabic-speaking audiences effectively, choose a platform or site that seamlessly integrates the Arabic language. Ensure that the platform you select supports RTL text direction, enhancing readability for your users. Opt for a platform with multilingual support to provide a convenient experience for diverse users.


2. Mobile Optimization

According to Deloitte, the Middle East's 97% smartphone device penetration rate is one of the highest globally. But that's not where it ends... users in the Arab world also prefer that their websites behave like apps: fast, convenient, and on-the-go. 

It might be obvious, but ensuring your website is mobile-optimized is non-negotiable for reaching this tech-savvy audience. The image below, highlights how mobile apps are preferred over websites in the leading 3 markets in the Arab world.


McKinsey Arab world mobile stats

Source: Digital consumers in the Middle East: Rising adoption and opportunity


Related: Optimizing Mobile User Experience in Saudi Arabia


3. Arabic-friendly Fonts and Typesetting

The Arabic alphabet is super cool on the eyes and you have a myriad of great font options to choose from. Simply google search "popular Arabic fonts" and take your pick.

Select fonts that are legible and appealing in Arabic script. The visual component of your website plays a significant role in user engagement and readability.

Practical Tip: If it works with your brand... utilize fonts like Amiri or Lateef, known for their high readability in Arabic script, to enhance your site’s visual appeal.


4. Cultural Connection and Imagery

Images on your site should resonate with Arabic cultural values. Avoiding stereotypes and showcasing genuine, relatable visuals strengthens your brand’s connection with the audience.

Really good tip for non-Arab website developers and designers: If you must use stock images, pay for the appropriate ones. Free stock images are misrepresentive and insulting. They look nothing like Arabs and your target audience won't appreciate being represented by Europeans some other culture.


5. Localized Content

Localization goes beyond translation. It involves adapting your message to reflect regional dialects, cultural nuances, and local preferences, making your content feel homegrown. Offering localized content specifically targeting the Arabic-speaking audience, including news, articles, and blog posts, can help to establish a connection with the target audience and provide value.

Related: Economic Cities and Special Zones Authority (ECZA) Drupal 10 Arabic Website


ECZA Website

Source: ECZA Arabic Drupal 10 Website Case Study


6. Understanding Your Audience

Deep audience research is foundational. Understanding cultural preferences, online behaviors, and content consumption patterns allows you to tailor your digital presence effectively.

When targeting Arabic-speaking audiences, conduct market research to gain insights into their preferences and behavior. By understanding your audience's needs, you can tailor your website to meet their expectations effectively. Create user personas representing different segments of your audience to personalize the content based on demographics.

Analyzing user behavior is crucial for optimizing your website. By tracking how users interact with your site, you can identify popular features and areas that need improvement. This data-driven approach helps in refining both the website's functionality and content to better resonate with your audience.


7. SEO for Arabic Keywords

Optimizing for Arabic search queries is vital. Conduct thorough keyword research to understand how your audience searches for your products or services in Arabic. Speak to your end users and listen to what they have in mind, you will discover all the keywords that are associated (directly and non-directly) with their search intent when looking for your website or services.

Practical Tip: Use tools like Google Keyword Planner, AnswerThePublic or Ahrefs to discover popular Arabic keywords in your niche. Or, if you have historical performance data provided by an existing Google Search Console tag, check out the keywords used by people when they search for you.


Google Search Console Keywords

Keywords used by end users when searching on Google


Keyword research, meta tags, and URLs should all be in Arabic to improve the website's ranking on Arabic language search engines.


8. High-quality Arabic Content and Support

Offering customer support in Arabic enhances user trust and satisfaction. It shows commitment to serving the audience in their preferred language. Translate all your FAQs and offer them via automated bots on your website and apps to offer convenience and resolution faster.

The Arabic content penetration on the internet is around 5% with low quality -- so creating high quality Arabic content for 237+ million Arabic speakers is a huge opportunity to stand out and take the lead. Read more about this here.

Expert Tip: Utilizing Drupal's multimedia capabilities to offer audio and video content in Arabic can engage with the audience in multiple ways and provide value to the visitors.


The Helicopter Company KSA Website


9. Multisite Functionality: Go Bilingual with Drupal 10

The Arab world is not limited to Arabic speakers and chances are your services, products, and solutions are being searched for by a wide range of end users that speak different languages and have diverse backgrounds. You will probably need more than just auto-translation to actually deliver a truly personalized user experience to your various user personas.

This is where Drupal 10 stands out. You can build multiple websites using the same CMS - each website can enjoy:

  • The same level of enterprise-grade security.
  • The same design and branding guidelines.
  • Different target languages - all optimized for SEO.
  • Personalization capabilities when it comes to unique and niche user experiences.

Need to explore Drupal 10's multisite functionality further? Contact us today so we can show you the full power of multisite functionality in real-time.


10. Engagement Through Social Media

Social media platforms are incredibly popular in the Arab world. Integrating social sharing options and fostering a community on platforms like Facebook and Instagram can drive significant engagement. 


The below image showcases the state of social media in the Arab world as of 2023:


Social Media Usage in the Arab World


Partnering with Arabic-speaking influencers and thought-leaders in the community can help to create content and promote the website. This can lead to increased traffic and engagement from the target audience.


Building the Perfect Arabic Website: Conclusion

By integrating these ten strategies, your website will not only appeal to Arabic-speaking audiences but also stand out in a competitive digital landscape. Remember, the key to success lies in a deep understanding of cultural nuances and user preferences, backed by a robust digital strategy.

Need help? iSpectra is an award-winning digital transformation agency specializing in building multilingual websites using Drupal 10. Let us know and we'll setup a free consultation to discuss your challenges and opportunities.

Do you think these features are enough to build an effective website for Arabic speaking audiences?



  • What Makes a Site User-Friendly for Arabic Speakers? To create a user-friendly site for Arabic speakers, incorporate an RTL layout, mobile-friendly design, Arabic-optimized fonts, culturally relevant imagery, and localized content that respects linguistic nuances.
  • Why Prioritize Mobile Optimization for Arabic Audiences? Essential due to high mobile usage among Arabic speakers, ensuring content is accessible and engaging on all devices.
  • How Crucial Is Cultural Relevance in Web Design? It’s key for deepening audience connection, making your site more relatable and engaging by reflecting Arabic traditions and values.
  • What SEO Strategies Work Best for Arabic Content? Focus on local dialects for keywords, understand regional search behaviors, and ensure content is accessible in Arabic for better engagement and visibility.
  • Why Are Localization Strategies Vital? Tailoring content to cultural preferences and regional distinctions significantly boosts engagement and credibility among Arabic-speaking users.


Author Bio

With over a decade of experience in the digital marketing sphere, Firas Ghunaim stands as a vanguard of innovative marketing strategies. Specializing in content marketing, SEO, and inbound marketing, Ghunaim has crafted successful campaigns targeting diverse global markets, with a keen focus on the nuanced needs of Arabic-speaking audiences.